MACROVegan Freedom From Cravings

According to the U. S. Food and Drug Administration, Americans spent an estimated $30 billion a year in 1992 (the last major study) on all types of diet programmes and products, including diet foods and drinks. Market data, a market research firm that has tracked diet products and programmes since 1989 estimates that the figure in America has now reached over $60 Billion. Weight loss is big business. Every few months a new diet plan is launched but they must not be working since the business is growing rather than shrinking (just like the waistlines).